The methodology used by leading search engines to rank web pages have become increasingly complicated in recent years – so complicated in fact, that many people now question the value of their efforts to increase their rankings.
Although people in the industry dance around the topic of “search engines,” in truth Google has a 64 percent market share. For the...
Creating content that search engines love would be so easy if we had an exact formula to follow: x number of links, a certain length of the post, x number of images, and on and on. But the science of creating content that ranks well in search engines just isn’t that well laid out for us. In this month’s...Read more
We are often asked what type of content works well with search engines; how can a company’s on-site content improve their overall rankings? In preparation for Arnie Kuenn’s upcoming Google Hangout with Marcus Tober and John Doherty, we have compiled a recap from the “On-Page Content” section of SearchMetric’s 2013 Report.Read more
About a week ago I got involved in a discussion over on LinkedIn at the Search Engine Land group that was started by someone asking the question: “Google showing different search results for IE and Firefox. Any explanation?” I gave my opinion which was that most likely it was personalized search impacting the rankings because one of the browsers...Read more
The Weekly Measure: Setting Content Marketing Goals, Keyword Research Lessons from Netflix & How to Conduct Link Audits
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How a Project Manager Can Solve Your Content Marketing Challenges
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Should I Create Soft or Hard Goals for My Content Marketing?
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The Weekly Measure: The Reliability of Search Volume Tools for Content Creation, Google Update Summary & Keyword Research Tips
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