The methodology used by leading search engines to rank web pages have become increasingly complicated in recent years – so complicated in fact, that many people now question the value of their efforts to increase their rankings.
Although people in the industry dance around the topic of “search engines,” in truth Google has a 64 percent market share. For the...
Creating content that search engines love would be so easy if we had an exact formula to follow: x number of links, a certain length of the post, x number of images, and on and on. But the science of creating content that ranks well in search engines just isn’t that well laid out for us. In this month’s...Read more
We are often asked what type of content works well with search engines; how can a company’s on-site content improve their overall rankings? In preparation for Arnie Kuenn’s upcoming Google Hangout with Marcus Tober and John Doherty, we have compiled a recap from the “On-Page Content” section of SearchMetric’s 2013 Report.Read more
About a week ago I got involved in a discussion over on LinkedIn at the Search Engine Land group that was started by someone asking the question: “Google showing different search results for IE and Firefox. Any explanation?” I gave my opinion which was that most likely it was personalized search impacting the rankings because one of the browsers...Read more
The Weekly Measure: Goldfish, Snapchat Streaks & Zero-Result SERPs
Mar 16, 2018
The Goldfish Conundrum: Why Does Long-Form Content Perform Better, When We Can’t Pay Attention to Anything Anymore?
Mar 15, 2018
The Weekly Measure: Smart Bidding, Facebook Videos & Project Managing Your Day
Mar 09, 2018
Four Helpful Tips to Project Manage Your Day
Mar 08, 2018