For the past couple of months, I have read complaint after complaint in articles, and on my Facebook newsfeed, about certain seemingly disfavored features that Facebook has implemented. I have found that the complaints are usually made when the individual person or brand doesn’t fully understand the feature. Although I have my reservations with certain Facebook features myself, I’m...Read more
Facebook can be an efficacious marketing tool for businesses if the brand managers controlling the pages are able to use it effectively. To do this, they must have a clear understanding of the platform’s functionality and how it’s evolving. Earlier this year when brand pages were switched to Facebook timeline, we provided you with 15 tips to bring you up...Read more
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