In a recent article, The New York Times Social Media Editor, Liz Heron, explained the news industry shift to “real-time reporting along with user engagement.” And in addition to journalists, millions of other online users are using social media platforms to search for news. This is why Social Media Releases (SMRs) are a critical component for building online engagement. ...Read more
Most SEO professionals understand the importance of creating a variety of outlets for their online marketing efforts. Press releases can be great marketing tools, and can be one of the more effective ways of getting information out there for clients and creating powerful link juice, but coming up with great press release ideas can be confounding. You can write press...Read more
Reputation Management, while time consuming, is well worth the effort in order to keep the good name you’ve worked hard for. We all know what it’s like to have people talk about us behind our backs. Oftentimes, things are said that are untrue and downright outlandish. The same can be said about businesses. It could be a competitor trying...Read more
One of the easiest ways to improve search engine placement is to use press releases. It sounds old-fashioned, but press releases remain a tried and true way to publicize your website. The fact that press releases have been around long before the emergence of the Internet doesn’t mean they aren’t amazingly effective. Why? Because they’ve morphed and changed right...Read more
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