Posts Tagged with "press release"

Public Relations in the Digital Age

Tuesday, April 24th, 2012

Is PR getting its own taste of bad press? You’ve probably heard the buzz from digital media that the press release is dying a slow death. I find it interesting that PR is often dismissed as part of an interactive marketing strategy (for no longer being relevant), but creating new content is “king”! We’ve all […]

Does Your Online News Make the Cut?

Monday, June 20th, 2011

SEO press releases are a key tactic in online marketing for your brand. Not only are you increasing the visibility of keywords in search engine results, but also generating valuable publicity that could attract new customers or clients. So how do you break through the competition to get that prized media mindshare? It starts with […]

Extending the Life of Your Press Release Online

Monday, May 2nd, 2011

Once you’ve optimized your press release with keywords and have distributed it through an online news service, you may think the process is complete. But are you really doing all you can to increase your visibility, improve search rankings and drive traffic to your site? To gain valuable online exposure for your business, there are […]

How to Get Bloggers to Mention You Without Paying Them

Wednesday, March 26th, 2008

Blogs are a great place to get some publicity and create incoming links to your own website, but how do you get the blogger to mention you? The value is tied to the fact that it isn’t a paid post, so you want your site mentioned on blogs that aren’t charging for posts (or at least […]

Are You Buying Links or Outsourcing Your Link Building?

Monday, March 24th, 2008

It’s a simple question, but plenty of people get confused by this one. There’s a huge difference between outsourcing your link building and buying links. One is a simple exchange of cash for particular links. It’s a straightforward transaction – you pay for a particular link; that’s it. I’m not saying that there aren’t many different types of links […]