It’s been publicly said by Matt Cutts that Google is no longer interested in updating PageRank, even though they did have a surprise update recently. Since Google has lost some interest in the metric, we should begin to look elsewhere for our information as well. So how are SEOs and webmasters now supposed to evaluate a website’s relevance and...Read more
Is PR getting its own taste of bad press? You’ve probably heard the buzz from digital media that the press release is dying a slow death. I find it interesting that PR is often dismissed as part of an interactive marketing strategy (for no longer being relevant), but creating new content is “king”! We’ve all welcomed this meme as...Read more
In a recent article, The New York Times Social Media Editor, Liz Heron, explained the news industry shift to “real-time reporting along with user engagement.” And in addition to journalists, millions of other online users are using social media platforms to search for news. This is why Social Media Releases (SMRs) are a critical component for building online engagement. ...Read more
Once you’ve optimized your press release with keywords and have distributed it through an online news service, you may think the process is complete. But are you really doing all you can to increase your visibility, improve search rankings and drive traffic to your site? To gain valuable online exposure for your business, there are a few additional steps...Read more
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