When it comes to pay-per-click advertising, knowing what your competitors are doing and how you compare can help take your marketing efforts to the next level. By doing a little bit of research, you can see how your keywords, ads, landing pages and overall strategies stack up against the competition. From there, it's easy to take any insights you...Read more
A common question we get from new clients is “How much should we be spending in pay per click advertising per month?”
This is a great question, and in order to provide an answer, our PPC team would typically gather necessary information from the client, do some research, plug in some numbers, and provide a budget recommendation estimate....
The Weekly Measure: Determining Content Marketing Budget, Site Structure Guide and Link Building’s Role in Ranking
The Weekly Measure is your weekly on stop source for digital marketing news. Each week we cover the latest from the content marketing, paid search, social media, search engine optimization and link building fields. Also included is a continually updated schedule of events and conferences taking place around the world. Keep up each week with the Weekly Measure as...Read more
The Weekly Measure: Editorial Calendar Prioritization, Facebook Cracks Down on Fake News & the Art of Outreach for Link Development
The Weekly Measure is back again with the latest buzz in the content marketing, paid search, social media, search engine optimization and link building worlds. Also included in information on upcoming national and international conferences featuring industry experts, including those from Vertical Measures, ready to impart their knowledge on those eager to learn the finer workings of these subjects....Read more