Posts Tagged with "PPC Management"

Shopping for PPC Management? Watchout for these Pitfalls.

Friday, January 22nd, 2010

  1. Low cost for set up and management- If you have been shopping for PPC management , you have seen the ads for $199 (or lower) pay per click ad management. They seem like a bargain, especially for businesses that have relatively small ad budgets (say under $2000/month). But are they really a bargain? We have had several […]

PPC Predictions for 2010

Friday, January 15th, 2010

  It seems like everyone in the business is making predictions for 2010, so I thought, why not? Here are a few predictions for 2010 that may affect your business:   1. Pay Per Click on Google AdWords will become more expensive.                  Anyone could have made this one, right? Probably, but there are a few things that […]

Ad Optimization….and A/B Testing Part 2.

Friday, November 20th, 2009

 This is a follow up to our initial article Ad Optimization….and A/B testing Part 1. In that article I said that if you are serious about testing ads, you should not use the default setting that has Google optimize your ads for you.    In this article I would like to show you a real life […]

Google Slap….Fact or Fiction?

Friday, October 23rd, 2009

      Google Slap….Fact or Fiction?   Google Slap, or more accurately, AdWords Slap is indeed a fact. There are several different definitions of what actually constitutes Google Slap.   Most just use that term for poor quality scores, primarily caused by poor landing pages..but for this article I am using a more focused definition — […]