Posts Tagged with "ppc data"

Biggest Mistakes SEOs Make When Analyzing PPC Data

Monday, January 6th, 2014

When Google’s ‘Keyword (Not Provided)’ update wiped out the vast majority of organic, keyword level data, many SEOs turned to Google Adwords as a key source for keyword research. While the metrics across SEO and PPC are largely the same, the proper interpretation of those same metrics across the two channels can vary greatly. Here […]