Posts Tagged with "Phone Call Tracking"

Call Tracking: An Intro to Measuring Offline PPC Conversions

Thursday, March 28th, 2013

One of the distinct advantages of online PPC campaigns is the ability to measure the effectiveness of campaigns as they relate to certain ads, ad groups or even keywords. You can analyze these factors to understand which ones result in high click-through rates, and ultimately conversions or sales for you. These numbers are fairly easy […]