Posts Tagged with "pay per click"

The Ultimate Guide to Adwords Ad Extensions

Monday, November 4th, 2013

Since their first introduction into the Google Adwords playbook years ago, ad extensions have been a crucial component of any successful paid search campaign. Over the years, Google has expanded and tested its way to a fairly robust offering of extensions designed to provide additional value to users by allowing advertisers a number of different […]

SEO vs. Pay Per Click Advertising

Tuesday, April 7th, 2009

Two of the most talked about internet marketing strategies are search engine optimization (SEO) and pay per click advertising.  One of the questions we here at Vertical Measures get asked the most is, "Should I invest in SEO or should I invest in pay per click (PPC) advertising?"  The short answer is "yes". Everyone is […]