Posts Tagged with "pay per click software"

Three Ways Keyword Grouping Improves Your Copywriting

Thursday, April 8th, 2010

Keyword grouping—organizing your keyword research into small groups of tightly related terms—benefits your search marketing efforts at pretty much every level. Some of those benefits are more obvious than others; for example, keyword groups are essential for cost-effective pay-per-click (PPC) marketing, since close-knit ad groups earn higher Quality Scores. It’s less obvious, but keyword grouping […]