Posts Tagged with "online content"

Content Creation Expert Interview with Ann Handley

Wednesday, April 20th, 2011

This week, just following our fearless leader Arnie Kuenn’s webinar “How to Beat the Competition After the Google Update” and an enthralling discussion on the importance of content for today’s businesses I had the great pleasure of speaking with one of my personal favorite content experts Ann Handley. If you aren’t yet familiar with her […]

An Introduction to Content Strategy

Friday, January 14th, 2011

Content strategy is defined a number of different ways, mostly because it encompasses a number of different pieces of the overall Internet marketing puzzle. In the simplest definition, content strategy is the process of creating and developing a plan that includes content creation, distribution and governance.  It answers the “why am I creating this content?” […]