The True Value of Non-Branded Search Terms
Zach EttenMarch 20, 2013No commentsPPC Advertising
AdWords, Bing Ads, Keyword Analysis, keywords, Non-Branded
Successful advertisers make it a practice to consistently measure the performance of their campaigns. In order for you to build a successful online marketing plan, you must have a sense of what drives regular people to become converted into new customers. Unfortunately, analyzing this data isn’t always cut and dry. The lines start to get blurry, especially when analyzing...
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