Posts Tagged with "Negative Keywords"

Using Negative Keywords Effectively

Tuesday, June 19th, 2012

Are you spending too much time deciding what should be excluded from your keyword searches rather than what should in fact trigger a match? It’s a trap that’s easy to fall into – and once you’ve gone down that rabbit hole it may be hard to climb back out. Now is a great time to […]

Keyword Match Types

Tuesday, February 7th, 2012

Setting keyword match types is an important step in creating a successful PPC campaign. You have the ability to designate these match types in both Google AdWords and Microsoft adCenter. However, if you are using them simultaneously, you should do so with caution. There are differences with the way these functions work in AdWords and […]

Using Negative Keywords Across PPC Platforms

Tuesday, January 17th, 2012

Last year, the PPC world became a bit narrower when Microsoft’s adCenter and Google AdWords took the center stage as the two main PPC platforms. Though the two platforms are similar, they do have some distinct differences. One of which is their handling of negative keywords. A negative keyword is a word or phrase that […]

AdWords Negative Keywords – Stop Being Robbed!

Thursday, March 4th, 2010

  A lot of articles and blog posts have been written regarding the importance and use of negative keywords and I guess this is just one more, but we took on a client over the last few weeks that provided some incredible examples of two things:   How loose the AdWords algorithm can be when […]