It’s no secret to anyone that Google is by far the big boy in the search neighborhood.
As a result of this domination and absent a strong rival, they have become a type of schoolyard bully with website owners and SEOs. Knowing that they are the gateway to millions of potential customers, they fully understand the power that they have...
Web site operators are anxiously awaiting the results of Google’s algorithm change on Tuesday, April 21st. The changes will reflect the growing use of mobile for search, and Google says it will give higher precedence in search rankings to mobile-friendly websites. Google claims that this algorithm change will have ‘a significant impact’ on web site search rankings, even more so...Read more
According to one of my favorite motivational speakers, Jim Rohn, “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” This is especially true in the context of SEO. If you don’t know the difference between a canonical tag and hreflang tag; how responsive web design compares to adaptive web design; or...Read more
Advertising online used to be pretty straightforward. You put your banner on a website; someone saw it on a desktop computer, and boom: you had made your connection. Today, the online advertising space has become a vast landscape navigated by millions across the planet through a series of different channels. Nowadays advertisers have to look at a number of...Read more