With Microsoft’s updates to adCenter come not only advanced features and improved navigation, but also a shiny new name – meet “Bing Ads”. It’s no secret that Microsoft has been working diligently to improve their web interface and functionality by making it easier to manage multiple accounts at once, introducing new ad rotation capabilities and releasing a series of...Read more
Critics of Microsoft adCenter have shunned the platform because of its inability to offer appropriate PPC ad rotation options. For years, there was one measly setting for ad rotation – ads were “optimized” so that only the ads with higher CTR’s were shown on a more regular basis. Some adCenter users utilized the skills that they learned from...Read more
Microsoft has recently announced that they will be introducing several new and improved features for adCenter. It is said that these new adCenter features are targeted to improve Revenue Per Search, or RPS, in paid-search campaigns. The adCenter team is predicting that these improvements will help foster the alliance between Microsoft and Yahoo search, by eliminating some of the...Read more
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