Posts Tagged with "Measurement and Reporting"

Biggest Mistakes SEOs Make When Analyzing PPC Data

Monday, January 6th, 2014

When Google’s ‘Keyword (Not Provided)’ update wiped out the vast majority of organic, keyword level data, many SEOs turned to Google Adwords as a key source for keyword research. While the metrics across SEO and PPC are largely the same, the proper interpretation of those same metrics across the two channels can vary greatly. Here […]

Measure Your SEO Results with These Alternative Options

Wednesday, May 4th, 2011

Plenty of webmasters tend to use just their search engine rankings alone to measure their SEO metrics. While this can give you some idea whether your SEO efforts are having the desired effect, this shouldn’t be the only metric you use to monitor effectiveness. Here are some alternative metrics that can offer you far greater […]