Knowing how to get found on Google is easy to understand but in practice can sometimes become hard to implement. Google’s Matt Cutts spoke with USAToday.com to reiterate some of the basics, the video is embedded below. 

What other words of advice do you have to those that aren’t familiar with how to get found on Google?

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Google is continually changing and editing their algorithms to fit industry and consumer demands. Matt Cutt’s, from Google, updates his blog often and fields some user questions regarding their changes, answering them via video. What a great way to connect with online users, and gives me some ideas about video marketing…..I digress. The video below shows Cutt’s fielding the question: "Has Google changed the relevancy it awards to social media sites in the last six months?". My initial answer would be yes, as I have seen changes myself in SERPs. Cutt’s response might not surprise many of us in the industry, however. 

I found the video quite informational, even if Cutt’s tends to just barely touch the surface of a complete answer. He explains that Google takes into consideration links, and how useful they are on a page. Of course, this applies to social media sites indirectly. Google’s intention on the recent updates has not been to give more weight to social media sites; however a small change was made to the overall weighting for some links and anchors. Cutt’s goes on to explain that this may affect social media, but that’s not what was intended. 

Have you seen changes in your SERPs after the most recent change? Share with us!

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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If you are not a beginner in website creation, management, or otherwise, then you know a thing or two about checking your backlinks. Taken advantage of Googles Webmaster Central?
Well if you have, then I’m sure you have wondered why you can’t view: all of your competitor’s backlinks, or all of your backlinks as a whole via the Google backlink operator.  Matt’s Cutts discusses in the video below what Google’s guidelines on the subject are, and details some more information about Link: Google’s backlink checker. Tell me if you are surprised Google has a lack of servers!?

Many users have been confused why every single backlink isn’t shown, and also why it seems those links are a mixture of nofollow and frankly some very crappy links. Matt explains that this is their randomization, and should not necessarily be seen as a ranking of which links are more important than others. While they use to follow that guideline, they no longer do. Matt suggests going to the aforementioned Google Webmaster Central, signing up, and getting a detailed list of your backlinks.

Why check your backlinks? Check out who’s linking to you, thank them personally, build your network, stay aware of your links, and make a goal to increase your overall awareness of your backlinks. Do damage control when needed, and stay in touch with who is saying what about your site. Check your competitions backlinks, while only a random subsample they can still serve as good information to glean from.

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

Website – Twitter – More Posts