Posts Tagged with "Match Types"

Google Adwords: Back to Basics – Keyword Match Types

Tuesday, June 11th, 2013

Last week we reviewed the importance Quality Score and how it’s calculated by AdWords. Sticking with the theme of going back to the basics, let’s revisit keyword matching options. After all, keywords are the gateway to traffic and sales. You have to be strategic when setting your match types to ensure that you’re not being […]