Last night I attended Social Media Day at Mad Cap Theater in Tempe. I’m not one to go to networking events alone so I managed to convince Abby, Vertical Measure’s newest employee, and our fellow Arizona Public Relations Club member Alix to come along as well. Alright, so a little bit of history: June 30th was designated Social Media...Read more
Open source, the practice in production and development that promotes access to an end product’s source materials like their source code (per Wikipedia), has been a trending theme in social media. There are many that dislike open source and others who praise this movement. The OSI, or the Open Source Initiative, looks to educate and advocate the benefits of...Read more
Due out in late 2010, Google’s new operating system Chrome OS is already drawing some rants, raves, and criticism. Ben Parr over at Mashable has been writing lately about Chrome OS and what he has dubbed "The Google Revenue Equation". His theory is that Google is constantly looking to improve the web because their revenue is dependent upon its...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015