The statement “if you build it, they will come” may have worked on the ball field, but you need to be careful with that mentality when it comes to your content marketing. It takes a lot more than creating content and pressing “Publish” to draw out a crowd. The success of your content marketing efforts is dependent upon a good...Read more
In the second edition of our monthly Vertical Measures employee interview series, I sat down with sales and marketing coordinator Sarah Moraes to find out more about VM’s cover girl. In this chat, we discuss Sarah’s athletic background, what attracts her to the marketing field and why folders are an integral part of her personal organizational strategy. Michael Schwartz:...Read more
Click the Twitter icon below to tweet the selection as a twote (tweet quote). Simon Kelly, the Chief Operating Officer for Story Worldwide is recognized as a pioneer of new media in the branded content industry and is credited with introducing a unified approach for custom publishers in the US. Kelly and his partners have transformed what was originally...Read more
Most SEO professionals understand the importance of creating a variety of outlets for their online marketing efforts. Press releases can be great marketing tools, and can be one of the more effective ways of getting information out there for clients and creating powerful link juice, but coming up with great press release ideas can be confounding. You can write press...Read more
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