This is the second video in our SEO 202 series. We discuss the importance of name, address and phone number (NAP) consistency, how to choose which citations to check, and the difference between structured and unstructured citations.Read more
SEOs the world wide conduct onsite audits every day, examining core technical elements responsible for helping drive traffic from search engines. Common best practices are available for savvy DIY business owners but subjectivity abounds when it comes to SEO. SEOs and business owners alike are often confused as to what to do, how to prioritize and where to go. This...Read more
As a small business owner, you often wear many different hats. Salesperson, accountant, human resources…SEO strategist? You know the importance of marketing’s role in increasing foot traffic and phone calls, and that includes search engine optimization. Yet, SEO is often the least understood marketing discipline. And many time-pressed business owners struggle to make sense of the large amount of...Read more
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...Read more
One of the first steps to local search marketing is to add and claim your listing in Google Places. This process is fairly simple and you can add your business listing, but occasionally you’ll run into some roadblocks that can make it a little more difficult. One of these roadblocks might be that your listing is already claimed and...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015