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Local search marketing online has become the standard for driving new customers to a local business. Below, I will discuss ten solid tips to ensure any local business has the opportunity to outrank their competitors. Sarah Schager Sarah Schager is a senior social media marketing strategist at Vertical Measures who specializes in organic search engine [...]
One of the first steps to local search marketing is to add and claim your listing in Google Places. This process is fairly simple and you can add your business listing, but occasionally you’ll run into some roadblocks that can make it a little more difficult. One of these roadblocks might be that your listing [...]
Much attention has shifted towards local search marketing in recent months, but many might be unaware that it has been around for quite a few years and has been a big part of the way the search engines have evolved to what you see today. In November 2010, Google made a massive change to the [...]
As the local search industry continues to grow, so does the terminology! While there are certain terms and phrases that are standard across the industry, there are some that are less commonly used or have alternative terms. Below is a list that might help you navigate your way through the streets of local search and [...]
To wrap up our Local Search Optimization interview series, I thought it only fitting to get first hand advice from David Mihm of DavidMihm.com and the Director & COO of GetListed.org, an online resource that helps small business owners claim and enhance their listings at major search engines. His 2008 Local Search Ranking Factors, and [...]
