Finding the right mix of material for your content marketing efforts can be an exhilarating or exasperating operation. For instance, you might enjoy posting those quirky short posts with employee activities, but are they doing anything for your Google juice? Take for instance the Q and A format or an expert interview. These are content formats that take time...Read more
Local search marketing online has become the standard for driving new customers to a local business. Below, I will discuss ten solid tips to ensure any local business has the opportunity to outrank their competitors.Read more
If you work in a small office, one thing you will see from time to time (depending on the size of your office complex) is the friendly door-to-door salesman. They offer everything from paper to salon services. But the question is, are they making the best use of their time? The next time he or she comes walking through...Read more
20 million Google+ users may exist by the weekend, according to an article published this last Tuesday by PCWorld. Google+ is definitely taking off, but will it ever be as successful as Facebook, which reports over 750 million users? Or, will it lose steam and eventually die off? Should local businesses add this to local search marketing efforts?Read more
One of the key factors to consider when developing a local search marketing campaign is prominence. In a post on LatLong back in December, Brianna Brekke, Senior Strategist for Google Places confirmed, “There are a variety of factors we take into account to provide you with results that match your local search, and three of the primary signals are...Read more
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The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
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What is Content Coaching and How Can It Help My Business?
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How Can Content Marketing Improve Your Sales?
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