Every month here at Vertical Measures our team competes for a few things: employee of the month, atta-person awards (an employee to employee card given for exemplary work), and the best client link. Employee of the month is determined by votes, atta-person cards are accumulated and drawn out of a hat, but the best client link is the hardest to award. What makes a link ‘the best’? Is it the client link placed on a high page rank site without anchor text, or a link placed on a lower page rank site with anchor text? Of course relevance is a large factor, but when it comes down to it the determination of a final winner isn’t clear.

At this week’s Monday meeting (when the awards were given out) two of our employees, Michael and James, were up for the award. A debate ensued, and it was determined there is only one real way to determine a winner: a race off! In the red shirt we have Michael Schwartz: 5′7 1/2", and in the blue shirt we have: James Constable: 6′5". Wanna know who won the title of "Top Link Builder"? Check out the video below!

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If you are not a beginner in website creation, management, or otherwise, then you know a thing or two about checking your backlinks. Taken advantage of Googles Webmaster Central?
Well if you have, then I’m sure you have wondered why you can’t view: all of your competitor’s backlinks, or all of your backlinks as a whole via the Google backlink operator.  Matt’s Cutts discusses in the video below what Google’s guidelines on the subject are, and details some more information about Link: Google’s backlink checker. Tell me if you are surprised Google has a lack of servers!?

Many users have been confused why every single backlink isn’t shown, and also why it seems those links are a mixture of nofollow and frankly some very crappy links. Matt explains that this is their randomization, and should not necessarily be seen as a ranking of which links are more important than others. While they use to follow that guideline, they no longer do. Matt suggests going to the aforementioned Google Webmaster Central, signing up, and getting a detailed list of your backlinks.

Why check your backlinks? Check out who’s linking to you, thank them personally, build your network, stay aware of your links, and make a goal to increase your overall awareness of your backlinks. Do damage control when needed, and stay in touch with who is saying what about your site. Check your competitions backlinks, while only a random subsample they can still serve as good information to glean from.

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