Posts Tagged with "landing pages"

What is a Landing Page and Why Is It Important?

Monday, September 23rd, 2013

Simply put, a landing page is the page of a website that a person first lands on after clicking an offsite link. When built effectively, landing pages are highly targeted pages aimed at converting a specific group of site visitors into customers. Zach Etten Zach is a certified Google AdWords Professional with over 4 years […]

Landing Page Myths

Tuesday, December 28th, 2010

Many factors go into a successful Pay per click account. Proper management, budget, audience insight, and many other elements all must be up to par. However, even with these in place, you will always be fighting an uphill battle without properly optimized landing pages.  Like a mismanaged restaurant, you can round up the best clientele […]