Your site has finally started generating click-through traffic! It’s evident that people are reading and responding to your AdWords campaign, and they are seeking more information. They’re landing on the page, but how can you turn that click into a lead? How can you keep that person coming back for more? First, the AdWords user needs to develop...Read more
Many factors go into a successful Pay per click account. Proper management, budget, audience insight, and many other elements all must be up to par. However, even with these in place, you will always be fighting an uphill battle without properly optimized landing pages.Â Like a mismanaged restaurant, you can round up the best clientele in the world, but...Read more
One of the challenges in any business is to communicate with your prospects and clients on the appropriate level. It is very easy to forget that what seems obvious to the consultant may not be obvious to the client. (And they have the same problem with the consultant, what is obvious to the client regarding their business may...Read more
In Landing Page Optimization Part 2 we discussed the importance of keeping your landing page concise. In part 3, we’ll discuss including a marketing call to action. A marketing call to action is exactly what it sounds like. It is an appeal to your visitor to purchase your product, fill in your information form, or perform some other...Read more
Just a quick update to the last blog post. It looks like you have just a fraction of that five seconds to make your initial impression….more like 50 milliseconds! Check out this link to an article by the BBC http://news.bbc.co.uk/2/hi/technology/4616700.stmRead more
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