Keywords are a gateway to understanding how a market thinks, acts and buys. They’re also the common language for most SEO and PPC teams, and a clear way of connecting revenues with their work in the eyes of upper management. This all makes keywords a natural place to begin discussing – and designing – a link building campaign. (Note:...Read more
Keyword grouping—organizing your keyword research into small groups of tightly related terms—benefits your search marketing efforts at pretty much every level. Some of those benefits are more obvious than others; for example, keyword groups are essential for cost-effective pay-per-click (PPC) marketing, since close-knit ad groups earn higher Quality Scores. It’s less obvious, but keyword grouping is also beneficial for...Read more
Are you using Google Suggest to supplement your keyword research? I was talking to one of our clients the other day about keyword research and which keywords we both felt were best for his site and business. I would love to mention his site here and drop a link but because we are considered our clients “secret weapon” they...Read more
Today is day 2 of SES San Jose 2009, and Patty attended and participated in live blogging for Seroundtable.com at three sessions today. As promised we’ve recapped these sessions for Day 2. Don’t forget to head back here tomorrow for a recap on the last day of sessions and a recap of the highlights from the conference. "Keywords &...Read more
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