Posts Tagged with "keywords"

Brynna Baldauf of Vertical Measures answers “What Old SEO Tricks May Be Hurting You?” Brynna Baldauf Brynna is an Internet Marketing Specialist at Vertical Measures where she helps clients improve their search engine rankings. +Brynna Baldauf More Posts – Website – Twitter

For webmasters trying to rank in Google organic results, it can often feel like you are all on your own with little help and guidance. There are the published Google guidelines and of course the great amounts of SEO blogs where writers can share their knowledge and opinions, but other than that companies and website [...]

Halloween is the time of year when people dress up as ghosts, ghouls, goblins and other malevolent creatures that patrol the streets in search of candy and a good scare or two. In the SEO world, terrors lurk behind every corner of the web on a daily basis, pitfalls that can cause your site to [...]

Keywords are a gateway to understanding how a market thinks, acts and buys. They’re also the common language for most SEO and PPC teams, and a clear way of connecting revenues with their work in the eyes of upper management. This all makes keywords a natural place to begin discussing – and designing – a [...]

Keyword grouping—organizing your keyword research into small groups of tightly related terms—benefits your search marketing efforts at pretty much every level. Some of those benefits are more obvious than others; for example, keyword groups are essential for cost-effective pay-per-click (PPC) marketing, since close-knit ad groups earn higher Quality Scores. It’s less obvious, but keyword grouping [...]