Posts Tagged with "Keyword Selection"

Adwords: Bidding on a Competitor’s Brand Name

Wednesday, July 24th, 2013

Bidding on your competitor’s name as a keyword can be a great way to attract new customers, but it’s hardly worth it if you find yourself in a legal battle as a result. There are some important things should know before you creep on rival territory. Thankfully, a lot of this kind of behavior has […]

Should I Be Bidding on My Branded Keywords?

Wednesday, July 10th, 2013

In most instances, the way that you approach your AdWords campaigns differs greatly depending on your product/service, budget, and overall campaign goals. There are however, certain keyword selection tactics that benefit almost all advertisers in the online playing space. One of these is bidding on branded keywords. Zach Etten Zach is a certified Google AdWords […]

How to Use the Google Keyword Tool

Tuesday, July 9th, 2013

With so many opportunities to reach your online customers in a given day, I’m sure you find yourself pondering, “Have I chosen the right keywords?” It’s a good thing to ask yourself, considering your ad dollars are on the line. There’s good news, though. The AdWords Keyword Tool allows you to view your statistics right […]