Last week we reviewed the importance Quality Score and how it’s calculated by AdWords. Sticking with the theme of going back to the basics, let’s revisit keyword matching options. After all, keywords are the gateway to traffic and sales. You have to be strategic when setting your match types to ensure that you’re not being excluded from popular search...Read more
Last week, we discussed how Google’s system chooses which ads to serve when a search query matches multiple keywords within a single ad group. To piggy back on that discussion, this week we will discuss more of their exceptions to the rules. In some instances a user may enter a search query that matches multiple keywords; however those...Read more
Within AdWords, only one keyword can be prompted per search query. However, it is possible that in certain situations, more than one keyword may match one given search query. Have you ever wondered what Google does when a search query matches more than one of your keywords? Would you say your keyword strategy is helping or hurting you? ...Read more
When advertising online, how can you be sure you’re making the best decisions for your business? It is very easy to make mistakes when launching a PPC campaign, especially if you’re new to this kind of marketing. You can avoid those typical rookie faux pas simply by educating yourself. There are some key things to be aware of in...Read more
Setting keyword match types is an important step in creating a successful PPC campaign. You have the ability to designate these match types in both Google AdWords and Microsoft adCenter. However, if you are using them simultaneously, you should do so with caution. There are differences with the way these functions work in AdWords and in adCenter. It is...Read more
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