In this installment of expert interviews, we had the chance to discuss how Jeramie McPeek, vice president of digital operations for the Phoenix Suns, effectively employs Twitter to connect with Suns fans. McPeek has worked extensively with the Phoenix Suns in a range of different positions over the years but is now responsible for leading the team’s social media presence on Facebook and Twitter. As such, he runs the successful Twitter account, @jmcpeek, where he connects with fans and shares live updates.

Elise Redlin-Cook: Hi Jeramie McPeek! How has the way you tweet changed since you started?

Jeramie: Wow, that’s a tough question right out of the gate. I’m not sure the way I tweet has really changed all that much since I started. I guess I am probably a little more selective in what and when I tweet today, at least from my personal account. And I probably spend a few more seconds trying to craft my tweets now than I did originally, in the hopes of soliciting more replies. But I think if you went back and read all 8,500 of my tweets, you wouldn’t find a dramatic difference between November 2008 and March 2011.
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Elise Redlin-Cook

Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog.

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Jeramie McPeek oversees the Phoenix Suns digital and social media initiatives as the Vice President of Interactive Services. He has been working for the organization for 17 seasons, playing an integral part in being awarded with the top team site in the NBA, and receiving the website of the year award in 2007 from the NBA. Jeramie is also the Editor-At-Large for HOOP Magazine.

Jeramie’s expertise in the social media industry is proven by the amazing efforts he has put forth to make the Suns’ online social media fan interaction arguably the best in professional sports. We had the honor of meeting with Jearmie for this interview series to answer a few of our questions about his predictions for social media in 2010.

 

Follow both Arnie  and Jeramie on Twitter for their helpful advice in social media.

Do you agree with Jeramie? Will just about every athlete be on Twitter in 2010?

 

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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