Posts Tagged with "Impression Share"

Getting a Handle on Impression Share Metrics

Friday, May 10th, 2013

You should think of impression share as a serving bowl of tasty punch at a party. That full punch bowl represents the overall impression share (ultimately the total number of chances you have to display your ad to a potential customer) that’s available at any given time. You and all of your competitors want a […]

Adwords Updates: Ad Rotation Settings and Impression Share Date

Wednesday, October 10th, 2012

It seems like Google is having trouble making up their minds in regards to settling on guidelines for AdWords ad rotations.  I’m sure you remember the recent hubbub that arose when Google eliminated their “Rotate Indefinitely” option in AdWords. With the negative feedback in regards to losing this option, Google decided to bring the feature […]

Inside Look On AdWords Auction Insights

Tuesday, July 24th, 2012

For years, advertisers have complained that the Google AdWords auction process is elusive. Sure, you know that every time a search query is entered by a user this initiates the bidding process. After this so-called ad auction occurs, the result culminates in either your ad appearing in a specific position or not at all. You […]

How To Improve Your AdWords Impression Share

Tuesday, April 3rd, 2012

Google defines “impression share” as the percentage of impressions that you receive divided by the approximate number of impressions you are eligible to obtain. Your eligibility is determined using data from both ad group and campaign levels, as well as many factors including target settings, bids, and Quality Scores, just to name a few. Total […]

Impression Share and Ad Serving on AdWords

Monday, November 22nd, 2010

When clients hire Pay Per Click management companies to manage their online advertising, it is understandable that frustration sets in when they can’t find their ads after doing a search on Google. Since there are many reasons Google will withhold showing your ad for a relevant search query, this is a common occurrence for all advertisers […]