In case you’re still wondering if having a corporate blog will benefit your business, check out these quick 5 reasons why every company should have a blog:

1: Consistently publishing high quality of posts on your blog will establish your site as an authority in your industry which in turn helps you to build a strong bond of trust with your visitors and future customers.

2: Blogs have been shown to keep readers at your site longer. While they are there, they tend to consume what you have to read and interact with you and other visitors by leaving comments as well.

3: In conjunction with using RSS and email subscriptions, your blog site will keep visitors coming back. This makes it easy to lead a return visitor down the path of becoming a regular customer.

4: Search engines love sites to be regularly updated with fresh, new and on topic content. Your corporate blog will easily provide you SEO and content marketing benefits.

5: It’s also been proven time and again that the more quality content you produce regularly for your corporate blog, the more natural incoming links you’ll generate. And those links help your site rank higher in most search engine results pages.

Sound like a lot of work? It just might be; it depends upon the resources and availability you or someone in your company might have to devote to the company’s blog. If there’s just no one with the time or passion to dedicate to the continual operation of your successful blog, you have a few options:

Guest Bloggers

Don’t have time to write content on your blog on a regular basis? Think about opening up your blog to guest bloggers. There are many bloggers interested in blogging on different industry related sites. Why? Not only do they get to build up their own credibility in the industry, they’re also able to appeal to a whole new readership.

Outsourcing Content

By employing a quality business blog writing service you’ll be paying for content to place on your site. You won’t have to be concerned with hiring a full time, in-house writer that might only be useful for your corporate blog. Writing services tend to have networks of highly successful and experienced writers with expertise in areas that coincide with the industry your business is in. If the writer is good enough you might look at employing them on a regular basis to provide posts letting your readers know they are the author, and in turn help them to gain notoriety in your industry.

Partnerships and Regular Contributors

Know a group of experts in your industry? See if they’d be willing to work with you on building up your blog. Ask them for regular posts and contributions to the blog, see if they will help promote as well and gain readers/subscribers. You’d be surprised how many people are interested in contributing on a monthly basis to a blog.

Interview

If you’re well connected in your industry it doesn’t take much time to contact your friends and colleagues, ask them a few questions, and post answers to those questions on your blog. This gives you a lot of room to play with regarding blog topics, content for your site, and also can help gain publicity/readers.

Now you have no reason not to blog on your own site. Simply not having the time is not a valid excuse. Get out there and start your corporate blog today!

What advice do you have for ‘new’ corporate bloggers?

About the Author: 

Steve Lazuka is the President of Interact Media, a website marketing company based in Ohio. Follow Steve on Twitter, @SteveLazuka, to learn more about his business blog writing service, content marketing, and SEO.

Guest Blogger

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Arnie recently forwarded our staff a series of resources and ideas via e-mail like he has done several times in the past. Included in the e-mail was one such article about guest blogging, a post by Glen over at ViperChill "Guest Blogging: The Ultimate Guide". I think it goes without saying, but I’m going to say it anyways because that’s just what I do, that guest blogging is important and beneficial.

For some of us, myself included, its hard to devote the time to trying to accomplish securing a few guest blogging opportunities. However, this month the Vertical Measures crew has been able to write for the Social Robot: "Internet Marketing Webinars: Staying On Top of Current Trends" , Search Engine Journal "Pitching Link Requests – One Size Doesn’t Fit All", and Daily SEO Tip: "4 Link Building Tips Your Should Integrate Into Your SMM". We thought it appropriate to open up our very own blog for guest blogging opportunities, thus the reason for this post (and Arnie hinting via e-mail that I should take a look at Glen’s post).

We wanted to open up the doors to accepting guest blog posts on the SEO & Link Building Best Practices Blog. Have a great post you’d like to feature on our blog? We’d love to hear from you. Even if we’re not able to place it on our blog we do have an extensive number of clients in related fields that might want to feature your post on their own blog. Know others interested in guest blogging opportunities (whether playing host or author)? Contact us! We’re particularly interested in the topics listed below: 

• Internet Marketing
• SEO
• Link Building
• Social Media
• Web Design

Visit our guest blogging page for more detailed information and other niche industries of interest to us, or shoot us an e-mail at blog@verticalmeasures.com.

Have you found success with guest blogging? Share your successes in the comments below!

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

More Posts – Website – Twitter

You come across a site promising 500 do-follow links for $50. Wow what a good deal you tell yourself. You’ll be number one on Google in no time. Ha! If only this were true. You’re still building links like its 2005, and need to reevaluate your game plan. 

While traditional link building may still work for some, the trend has been and will continue to lean toward content. Good content, when publicized correctly, will naturally receive traffic, links, and translate into better rankings for your site overall.

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

More Posts – Website – Twitter