If you are not a beginner in website creation, management, or otherwise, then you know a thing or two about checking your backlinks. Taken advantage of Googles Webmaster Central?
Well if you have, then I’m sure you have wondered why you can’t view: all of your competitor’s backlinks, or all of your backlinks as a whole via the Google backlink operator.  Matt’s Cutts discusses in the video below what Google’s guidelines on the subject are, and details some more information about Link: Google’s backlink checker. Tell me if you are surprised Google has a lack of servers!?

Many users have been confused why every single backlink isn’t shown, and also why it seems those links are a mixture of nofollow and frankly some very crappy links. Matt explains that this is their randomization, and should not necessarily be seen as a ranking of which links are more important than others. While they use to follow that guideline, they no longer do. Matt suggests going to the aforementioned Google Webmaster Central, signing up, and getting a detailed list of your backlinks.

Why check your backlinks? Check out who’s linking to you, thank them personally, build your network, stay aware of your links, and make a goal to increase your overall awareness of your backlinks. Do damage control when needed, and stay in touch with who is saying what about your site. Check your competitions backlinks, while only a random subsample they can still serve as good information to glean from.

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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