Google Display Network by Vertical Measures

27 Sep 2012

How to Use Demographics Targeting For Better Results on Google

Zach EttenSeptember 27, 2012No commentsPPC Advertising demographics targeting, Google Display Network, Interest Targeting

Your company manufactures baby products and you’ve found that new mothers between the ages of 25 and 33 tend to make up your core audience. Now that you have this information, Google has made it easy for you to use it to your advantage. Targeting your AdWords campaigns by demographic is a great way to ensure that you are...

27 Mar 2012

Google Display Network Upgrade

ChelseaMarch 27, 2012No commentsPPC Advertising AdWords Content Ads, Content Advertising, Google Display Network

Display campaigns and the banner ads themselves have changed drastically over the last several years. With web and mobile advertising continually evolving and becoming more complex, we have been compelled to adapt our display ads to appeal to an ever-changing audience. As Internet users have become savvier, the typical banner ad has shifted from a simple gif format to...

21 Feb 2012

Placement Targeting on the Google Display Network

allankFebruary 21, 2012No commentsPPC Advertising audience targeting, Automatic Placements, content network, Google Display Network, Managed Placements

There are three common types of ad placements on the Display Network of which you need to be aware. These are important because the sites where your ads show greatly influence the success of your campaigns. This is good news because it gives you the opportunity to assign the placement of your ads to ensure that your campaigns are...

20 Sep 2011

AdWords Display Targeting Revealed

ChelseaSeptember 20, 2011No commentsPPC Advertising Automatic Placements, Google Adwords, Google Display Network, Topics Targeting

Does specific ad position effect user response? Are you getting the most out of your bids in term of placement? These are questions that you should ask yourself when deciding how to target your audience on the Google Display Network. With the Google Display Network reaching nearly 70% of unique Internet users spanning the globe, you need to...

28 Jul 2011

Relative CTR

ChelseaJuly 28, 2011No commentsPPC Advertising Google Display Network, Relative CTR

Relative CTR is a valuable number that can show users how their ads are stacking up compared to their competitors ads appearing on the exact same websites. Of course, it is more than an ego maker or breaker, it provides valuable insight to users who are looking to improve their ad’s performance, or tweak their advertising message, on the...