Posts Tagged with "Google content ads"

Optimizing and Testing PPC Ad Copy

Tuesday, March 20th, 2012

If you ask the average AdWords user how often they are testing their campaigns, “not enough” is likely the answer that you’ll receive. Running frequent performance tests is necessary in order to build successful campaigns, however it can be difficult to find the time and focus needed to administer them correctly. By following some simple […]

Google content advertising. Part 3– Your results may vary.

Friday, October 2nd, 2009

  In part 2 we talked about Google’s statistics for advertising on their Content Network.   In this final installment we will look at some of Site Pro’s actual customer numbers and some basic do’s and don’ts in Content Advertising.   Here are three examples from our own customer accounts that I think fairly represent what Content […]