Posts Tagged with "Google analytics"

Start the Year Off Smart With a Little Google Analytics Intelligence

Thursday, January 19th, 2012

Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it. Intelligence is so smart that it keeps track of events behind […]

Flow Visualization: Visitor and Conversion Reports in Google Analytics

Tuesday, November 22nd, 2011

Beginning with version 5 earlier this year, Google has been rolling out some major changes to Analytics. Features like multiple dashboards, event goal tracking, in-page analytics and more have made data analysis more robust and easier to track. One of the newest features in the process of being rolled out is Flow Visualization. This new […]

Campaign Targeting Tips in AdWords

Tuesday, September 6th, 2011

Every AdWords user has to ask themselves if they are reaching their audience effectively. Whether it is figuring out if your ads are appearing on relevant pages or looking into the details of ROI by geography, it is important for you to take time to analyze the details of your campaign. The following tips and […]

Conversion Reporting Woes

Friday, October 22nd, 2010

With Pay Per Click advertising, tracking conversions and analytics data always seems to be a challenge. From syncing AdWords and Google Analytics to script placement, nothing ever seems to go right the first time. Once things are squared away, you then typically run into discrepancies in your reporting. Oh the difficulties we Pay Per Click […]

Motion Charts: A Hidden Gem in Google Analytics

Monday, September 13th, 2010

In my previous blog posts on Google Analytics, I have tried to show some of the simple ways that business owners can use the information available to see what is most relevant to them. How they can calculate their ROI on internet marketing, use site search to better understand their customers ,and evaluate the performance […]