Posts Tagged with "Google analytics"

Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it. Intelligence is so smart that it keeps track of events behind [...]

Beginning with version 5 earlier this year, Google has been rolling out some major changes to Analytics. Features like multiple dashboards, event goal tracking, in-page analytics and more have made data analysis more robust and easier to track. One of the newest features in the process of being rolled out is Flow Visualization. This new [...]

In my previous blog posts on Google Analytics, I have tried to show some of the simple ways that business owners can use the information available to see what is most relevant to them. How they can calculate their ROI on internet marketing, use site search to better understand their customers ,and evaluate the performance [...]

Whether you’ve been working on your website marketing for years, or just starting to take it seriously for your business, there are few more powerful tools than Google Analytics (or another analytics software program such as Omniture or WebTrends). Last month we held an introductory webinar on the subject, which you can watch again, but [...]

There are some great free tools out there that can provide valuable information about your website and your rankings in the search engines, but some of us just don’t have the time or patience to figure out how to read and interpret that information!   As we continue our monthly webinar series, Vertical Measures’ Chris [...]