Posts Tagged with "Google analytics"

How the Google “Keyword (Not Provided)” Update Affects PPC

Thursday, October 10th, 2013

For many, Google’s “keyword (not provided)” update removing all of Google Analytics’ organic search query data was a long time coming. Google first introduced secure search back in October 2011 which, at the time, caused quite an uproar. A lot has been said in the few weeks since Google announced its most recent Analytics update and, now […]

Google Analytics 101: Best Practices for eCommerce Websites

Tuesday, June 25th, 2013

A small survey conducted last year indicated that roughly 80% of online retailers are under-utilizing Google Analytics. Having website analytic programs properly installed and gathering correct data is important for many reasons including the very obvious: how can you analyze data and make informed decisions when your data is incomplete? When it comes to website […]

Linking Google Analytics and Google Adwords

Friday, April 12th, 2013

When you launch a new search ad campaign, so many factors play into the success or failure of your online marketing efforts. In order to make sure that you get the most mileage out of your ads, you’ll likely be analyzing performance reports regularly. Thankfully, you can link your Google Analytics details directly to your […]

How Do You Come Up With Better Ideas For Content? [Video]

Wednesday, November 14th, 2012

Ben Holland Answers: “How Do You Come Up With Better Ideas For Content?” Ben Holland Ben Holland is an Account Manager with a background in Website Design, SEO and Management. At Vertical Measures, he maintains campaigns with the strong belief that quality is better than quantity. He is also responsible for providing a report of […]

Are You Taking Advantage of Google Analytics Data in Adwords?

Thursday, October 25th, 2012

Google Analytics is a tool that many rely on when crafting online marketing strategies. Analytics offers helpful metrics that can give you better insight into how users are visiting your site, clicking your links and interacting with your site once they are there. Did you know that you can now apply some of those Google […]