Assuming you’ve correctly set up Google Analytics on your website — including goal tracking — This article covers three exercises that will help you appreciate Google Analytics, measure your existing website, analyze the data, and make informed improvements.Read more
Running an eCommerce website is more that just looking at revenue month to month. So much more. If you are only using that one metric to guide your company, you are missing out on a whole world of valuable information that is right at your fingertips.
I'm talking about Google Analytics for eCommerce.
At first, the whole idea behind tracking the...
Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition courtesy of CMI) – is a relatively recent and highly successful inbound marketing approach. A comprehensive and industry standard 2012 study by HubSpot demonstrated the powerful results of well-executed content for businesses: increased web traffic and most...Read more
The Weekly Measure: Content Calendars, Integrating AdWords with Social Media & The “New” Link Building
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...Read more
For many, Google’s “keyword (not provided)” update removing all of Google Analytics’ organic search query data was a long time coming. Google first introduced secure search back in October 2011 which, at the time, caused quite an uproar. A lot has been said in the few weeks since Google announced its most recent Analytics update and, now that the dust has...Read more
The Weekly Measure: Social Media KPIs, 2018 Trends & Not Creepy Content
Sep 22, 2017
The Weekly Measure: News from #CMWorld, Video Content Amplification & XML Sitemaps
Sep 15, 2017
The 5 Biggest Challenges Facing Enterprise-level Digital Marketers
Sep 14, 2017
XML Sitemap Optimization Hacks I Learned from My 5-Year-Old
Sep 12, 2017