Running an eCommerce website is more that just looking at revenue month to month. So much more. If you are only using that one metric to guide your company, you are missing out on a whole world of valuable information that is right at your fingertips.
I'm talking about Google Analytics for eCommerce.
At first, the whole idea behind tracking the...
Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition courtesy of CMI) – is a relatively recent and highly successful inbound marketing approach. A comprehensive and industry standard 2012 study by HubSpot demonstrated the powerful results of well-executed content for businesses: increased web traffic and most...Read more
The Weekly Measure: Content Calendars, Integrating AdWords with Social Media & The “New” Link Building
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...Read more
For many, Google’s “keyword (not provided)” update removing all of Google Analytics’ organic search query data was a long time coming. Google first introduced secure search back in October 2011 which, at the time, caused quite an uproar. A lot has been said in the few weeks since Google announced its most recent Analytics update and, now that the dust has...Read more
When you launch a new search ad campaign, so many factors play into the success or failure of your online marketing efforts. In order to make sure that you get the most mileage out of your ads, you’ll likely be analyzing performance reports regularly. Thankfully, you can link your Google Analytics details directly to your AdWords account, so you...Read more
The Weekly Measure: Creating Fresh Content, Value of Data & Why UX is Pivotal for SEO
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The Weekly Measure: Video Marketing, Dark Social & Fixing Broken Links
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