Posts Tagged with "Google Adwords"

Maximize Your Click Through Rate: Tips on Writing Killer Ad Copy

Monday, February 17th, 2014

Your ad is the first impression your organization makes on each individual searcher. It’s also the strongest tool you have in your PPC Management Toolbox that will directly influence your ad’s click through rate (CTR). Ad copy is the “face” to your organization, and it is instrumental to ensure that the first impression searchers are […]

What Should My Adwords Budget Be?

Monday, December 9th, 2013

This is a great question and one that we help answer all the time. Deciding on a monthly budget can be difficult and, like seemingly everything related to Adwords, there is no single, correct answer that can be applied to all advertisers. Because that is not much of an answer, as a follow-up we are […]

5 Last-Minute Holiday Optimization Tips for your PPC Campaigns

Monday, November 18th, 2013

Nearly all businesses, regardless of vertical or business type, are subject to some degree of holiday seasonality. For many B-to-B businesses, the winter Holiday season is among the slowest weeks of the year, as many employees and prospective clients are out of the office on vacation, and meetings are already focused on planning for the […]

Introducing Google Review Extensions (beta)

Wednesday, August 14th, 2013

When your business gets an award or boasts impressive accolades it’s natural to want to plaster it on every piece of promotional material in sight. It’s a manifestation of your hard work paying off. It’s also a great asset to have when attempting to attract new customers. Review Extensions by Google (now available in beta) […]

Enhanced Sitelinks With Upgraded Ad Extensions

Wednesday, July 31st, 2013

Ads that answer to your customers’ immediate needs and desires are great. Ads that provide the links that quickly direct them to the pages they need are even better. By incorporating Sitelinks into your text ads, you give your customers a gateway to detailed information about the specific offerings that they are seeking. Sitelinks give […]