Christmas is just around the corner, and what better way to boost your holiday sales than by investing in product-specific advertising? “Product Listing Ads” in AdWords give you the opportunity to share more pertinent information about a product. These search ads can include photos, price points, customer review snippets and more, without paying any more for clicks. Obviously,...Read more
Not long ago, Google rolled out their “Ad Extension” features for AdWords. “Ad Extensions” provide additional information such as text, links and sometimes images that accompany AdWords ads to increase the relevance and ultimately CTR. Since their inception, the variety of Ad Extensions has been widened to include Location Extensions, Product Extensions, Sitelinks and Call Extensions. Location Extensions...Read more
You may have noticed product pictures appearing in Google ads recently. This is because Google created a feature called Product Extensions that allows advertisers to feature specific products in their AdWords ads. At the same cost per click, searchers can view your product images and prices directly from the search results pages. In the form of a...Read more
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