Why Facebook “Like” Won’t Change the World
Thursday, May 13th, 2010Social media have claimed the mindspace of a generation. This is impressive, but it has not proven easy to monetize, and the model may be nearing saturation. Many therefore believe that the name players are out for bigger game, grabbing chunks of search, personalization, and e-commerce generally. Exhibit A in this case is Facebook Like. The concept is [...]

