It’s official: today is the first day of our Ode to SEO scholarship contest! Students currently enrolled in high school, college, or grad school have an opportunity to win a $1,000 scholarship OR a new iPad! The new iPad was recently announced and the Internet is buzzing about this computer tablet. Simply write a catchy and interesting poem, submit your poetry contest entry and check back on February 22nd to see if you’re a finalist. Then, get your friends and family to vote and help you win this great prize. The final 1st and 2nd place winners will be announced on our blog on February 24th (subscribe to our blog, follow us on Twitter or fan us on Facebook to be notified of finalists and the winners).

We’re excited about this promotion and hope you are too! There’s no time like the present to encourage younger generations to get started in our great industry. We’re hoping to inspire the next generation of Internet marketers, help spread the word on Twitter, Facebook, and via e-mail too. If you have any questions about this promotion please e-mail us at promos@verticalmeasures.com.

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Amazingly enough Thanksgiving is here, and what better time to give thanks….with links! We’ve compiled a list of Thanksgiving inspired SEO sites for your viewing pleasure. Have some to add to the list, drop a comment below and we’ll attempt to update the list. 

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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If you haven’t discovered the wonderful social media tool Hootsuite it’s about time you did. Last night a few of us here at Vertical Measures, myself included, were going crazy because Hootsuite was down to perform updates to its system. And what we found this morning made us all jump for joy…..I literally did a little happy dance in my chair.

Hootsuite added the ability to manage your Facebook status updates (including commenting on your friends status updates, AND ‘liking’ their posts), postdate your Facebook status updates, manage your Linkedin updates, post date your Linkedin updates, manage Twitter lists, AND when someone @replies a tweet you can see which tweet they were referring to! To my knowledge there aren’t any other systems like this….great job Hootsuite! 

What is Hootsuite?

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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We’ve all experienced it, all those annoying updates from Facebook pages you’ve fan’d, which have likely resulted in a ‘remove me from fans’ or ‘unsubscribe’ action on your part. If you have a Facebook Business page don’t ruin all your efforts by annoying your fans to death. Be smart about marketing your business on this 250 million plus user site. 

Have anything to add? I’m sure there are a few more rules and best practices that you’d like employed by fan page administrators, we’d love to hear. Oh, and don’t forget: Fan Vertical Measures on Facebook.

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Imagine Googling your business name, and just beneath your company’s #1 ranking is another result, but this one isn’t something you want people to see.  Maybe it’s a lawsuit that was brought against your company, maybe it’s the insane rantings of a blogger who happens to hate your company.  Maybe the story being told is true, or maybe it’s not.  But it doesn’t really matter…you need

that result off the first page, and quickly.   That could be difficult, but what if you could have prevented it in the first place?  I’m gonna show you how…

Reactive Versus Proactive Reputation Management

The truth is, many businesses have heard about reputation management, but few of them are doing it proactively.  In most cases, they’re probably reacting to situations like the one I described above. This is a bad situation to be in.  If the negative result is already out there and being propagated, responding to it in a reactive way is like damage control.  The damage has already been done, and all you can hope for is to limit the amount of damage done.  And depending on who you’re battling against, it could cost you.

But what if you were to handle your reputation management proactively?  What I mean by that is actually agressively pursuing specific keywords, like your company name or the name of the owner, and dominate the search results for that particular term.  Now, please understand, you CANNOT do this for a generic search term, but you can do this for a very unique search term (again, like your company’s name).

The Reputation Management Method

The method consists of utilizing social media to create multiple opportunities for top 10 rankings from a multiplicity of websites, all for one specific keyword.  Let’s take "Vertical Measures" as an example.  If you Google our company’s name, these are the results you’ll get on the first page:

Now, just take that in for a minute.  You’ll see that we dominate 8 out of 10 positions for our business name, and that’s as it should be; I mean, it is OUR business name, and not someone else’s, right? But look, 6 of the results are from social media websites.  They include big players like Facebook, Twitter and LinkedIn.  But they also include a social profile on a website specific to our niche: SEOmoz.  Now, this should tell you something.  If you’re trying to be proactive about your company’s reputation management, you need to make sure you have profiles on these types of websites.

16 Opportunities to Dominate the Search Results for Your Business Name

Here’s a list of the top social media and local listing sites to join based on the research we’ve done.  Factors include obvious things like PageRank, traffic, and cost, but also how well each site ranks in search results for business name searches.  I.e. LinkedIn and Merchant Circle profiles have a tendency to rank well in the search engine results pages. This list is not exhaustive, so if you’ve got more you think should be included, post them in a comment below.

What to Include in Your Business Profile

If you are trying to dominate the company’s name in the search engines, then each profile should include as much information about your business as possible, including the following:

1. Company name as the username whenever possible
2. Company name used as the vanity URL whenever possible
3. Company name within the profile page description
4. Keywords used within the profile page description
5. Company contact information, including address and phone number
6. A link to your company website

If you are trying to rank for some term other than the company’s name, then just subsitute it into the information above.  For example, you could substitute a company executive’s name for the company name. 

Finding Niche Opportunities

Checking up on your competitors is an age-old strategy.  So this situation is no different. If you’re looking for niche networks and websites to create profiles for your business, simply do a search for the name of your competitor’s business and see what comes up in the top 30 search results.  If they have profiles on websites that you don’t, add them to your list!

Ralphm

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