Posts Tagged with "facebook"

Are Facebook Ads a Waste of Money?

Monday, March 3rd, 2014

If you run Facebook ads, you’ve most likely come across the video below titled “Facebook Fraud” by Veritasium. If you haven’t, I encourage you to find 9 minutes to watch it in its entirety, as it is very well done and poses some eye-opening stats about the potential dark side of Facebook advertising. Zach Etten […]

Facebook Lifts 20 Percent Text and Other Rules for Cover Photos

Tuesday, August 20th, 2013

We are writing this post to inform you of the change in Facebook’s cover photo policy as many people, including ourselves, were unaware it. Facebook has lifted the 20 percent text rule, which used to state that “covers may not include images with more than 20% text.” Facebook seems to have lifted this rule without […]

Practical Examples of How Facebook is Affecting the Travel Industry

Tuesday, June 11th, 2013

Every single industry has had to change the way they interact with consumers as the internet, and namely, social media, has become a prevalent form of research and communication. This rings especially true for the travel ¬†industry, where Facebook¬†has become the main social network for travel deal sharing, brand interaction, recommendations, trip inspirations and more. […]

The Little Graphic that Could: Overcoming Facebook’s 20% Rule

Tuesday, March 5th, 2013

A new rule on Facebook is changing the design game for custom images in marketing and advertising. Graphics–particularly custom graphics–account for a significant amount of internet traffic. The design of these graphics is now being governed by the 20% text rule, turning an art into a science and forcing designers to steer dangerously close to […]

Your Social Media Roots [INFOGRAPHIC]

Thursday, January 31st, 2013

Your business is like a tree — only as sturdy as its roots. You can’t branch out until you know how strong your foundation is, especially when your tree is built upon social media; an ever-changing and increasingly important platform in today’s marketing environment. We’ve created a special infographic that illuminates social media best practices […]