According to Facebook, more than 900 million people are active on the platform every day. This presents a tremendous opportunity as a business to get your content and/or products in front of an audience. Of course, how you do that, and who you present your message to are extremely important factors.
Luckily for you, Facebook has a wide...
There are literally thousands of ways to use Facebook Ads to target your audience. From general demographics like age and gender, to more nuanced options like homeownership status and interest (in yoga, bodybuilding, etc), the options are almost endless. Watch this video to understand how many different targeting options are available to use when setting up a paid content...Read more
Pay Per Click Advertising, also referred to as PPC, is an Internet advertising model used to attract visitors and drive traffic to websites. The name describes the way that advertisers pay for this kind of advertising. Whenever a user clicks-thru on an advertisement and is redirected to the link’s landing page, the advertiser pays the publisher (most often the...Read more
In a similar fashion to email opt-ins and remarketing pixels, Facebook Page Likes can most definitely generate revenue. The question isn’t do they, the question is how do they? Many experienced advertisers would agree that gaining a prospect’s opt-in and adding them to your email list is a valuable action for users to take on your website. Now that...Read more
Social media has revolutionized the way that local businesses advertise to potential customers. Thanks to mobile apps and other geo-based features, local businesses have even more opportunities to influence the behavior of nearby shoppers. Facebook’s new local awareness ads make the most of a potential customer’s close proximity to physical storefronts by advertising exclusively to carefully targeted audiences who...Read more
The Weekly Measure: Content Unicorns, Kick-Ass Titles & Negative SEO
Jun 16, 2017
Using Influencer Marketing Throughout the Digital Buyer’s Journey
Jun 13, 2017
The Weekly Measure: Optimized Content, Link Spam & Navigating Google
Jun 09, 2017
6 Ecommerce PPC Best Practices to Improve Your Advertising ROI
Jun 06, 2017