Posts Tagged with "Facebook Ad performance"

Optimizing and Testing PPC Ad Copy

Tuesday, March 20th, 2012

If you ask the average AdWords user how often they are testing their campaigns, “not enough” is likely the answer that you’ll receive. Running frequent performance tests is necessary in order to build successful campaigns, however it can be difficult to find the time and focus needed to administer them correctly. By following some simple […]

What about advertising on Facebook?

Friday, October 9th, 2009

 My last blog posts discussed content advertising, primarily using Google AdWords. To quickly review, content advertising uses your keywords to automatically place your display ad on pages with related content.   If you would like a more detailed explanation of content advertising, check this link from Google (http://www.google.com/adwords/contentnetwork/audience.html).   Facebook advertising is very similar to Google  AdWords content advertising in that […]