A small survey conducted last year indicated that roughly 80% of online retailers are under-utilizing Google Analytics. Having website analytic programs properly installed and gathering correct data is important for many reasons including the very obvious: how can you analyze data and make informed decisions when your data is incomplete? When it comes to website analytics, there are quite...Read more
Keeping your ads current with a multitude of basic Keywords may seem challenging. Thankfully, you can avoid some of this stress by utilizing Dynamic Search Ads in your AdWords campaigns. Instead of filtering search queries by keyword alone, these Dynamic ads stream content directly from your website. You no longer have to worry about altering keywords if you add...Read more
For those of you retailers who have been enjoying the free use of Google Product Search, October might come as a scary month, and it has nothing to do with Halloween. Starting in October, the free Google Product Search feature will be replaced by Google Shopping, a paid service. The convenience of sending a feed of product listings to...Read more
Cyber Monday is the Monday immediately following Black Friday and Thanksgiving, and is the biggest online shopping day of the year. Most online stores offer discounts and deals, and consumers have the luxury of shopping from home and avoiding the Black Friday in-store madness. Cyber Monday 2011 is quickly approaching and easily might be one of the best yet....Read more
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