Posts Tagged with "ecommerce"

Ecommerce Content: 3 Expert Opinions

Tuesday, November 19th, 2013

Optimizing an Ecommerce site is a difficult task. With so many products and pages it can be hard to create a scalable plan that is effective for everything you have. In last month’s Google Hangout, Arnie Kuenn interviewed three experts in Ecommerce strategy. While their approaches are different, they all point to creating useful and […]

Developing Content for Ecommerce Websites [VIDEO]

Wednesday, October 16th, 2013

We see it happening on Ecommerce sites quite often – the trend to focus more on the sale and ROI than on user experience. And we understand that completely; we all need our businesses to stay afloat! But to go beyond just the sale and focus on the total customer experience (from the initial awareness […]

How To Set Up a Canonical Tag for your Website [VIDEO]

Wednesday, July 17th, 2013

If you’ve got duplicate page problems, perhaps a canonical tag can solve your problems! Did you know that your pages might be cannibalizing each other in the search results? Help Google determine which pages should be ranking for your most important keywords by using the canonical and meta robots tags. Brynna Baldauf Brynna is a […]

Google Analytics 101: Best Practices for eCommerce Websites

Tuesday, June 25th, 2013

A small survey conducted last year indicated that roughly 80% of online retailers are under-utilizing Google Analytics. Having website analytic programs properly installed and gathering correct data is important for many reasons including the very obvious: how can you analyze data and make informed decisions when your data is incomplete? When it comes to website […]

Dynamic Search Ads For eCommerce Businesses

Wednesday, May 22nd, 2013

Keeping your ads current with a multitude of basic Keywords may seem challenging. Thankfully, you can avoid some of this stress by utilizing Dynamic Search Ads in your AdWords campaigns. Instead of filtering search queries by keyword alone, these Dynamic ads stream content directly from your website. You no longer have to worry about altering […]