Running an eCommerce website is more that just looking at revenue month to month. So much more. If you are only using that one metric to guide your company, you are missing out on a whole world of valuable information that is right at your fingertips.
I'm talking about Google Analytics for eCommerce.
At first, the whole idea behind tracking the...
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...Read more
Whether you’re B2B or B2C Ecommerce company, the fact remains content marketing is necessary for success online today. Your competitors are already taking advantage of what content marketing has to offer, so what are you waiting for? We’ve put together an extensive resource list of articles from the last 12 months which speak to content marketing’s impact in the...Read more
Optimizing an Ecommerce site is a difficult task. With so many products and pages it can be hard to create a scalable plan that is effective for everything you have. In last month’s Google Hangout, Arnie Kuenn interviewed three experts in Ecommerce strategy. While their approaches are different, they all point to creating useful and relevant content as the...Read more
We see it happening on Ecommerce sites quite often – the trend to focus more on the sale and ROI than on user experience. And we understand that completely; we all need our businesses to stay afloat! But to go beyond just the sale and focus on the total customer experience (from the initial awareness of your products to...Read more
The Weekly Measure: Social Media KPIs, 2018 Trends & Not Creepy Content
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The 5 Biggest Challenges Facing Enterprise-level Digital Marketers
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