When you launch a new search ad campaign, so many factors play into the success or failure of your online marketing efforts. In order to make sure that you get the most mileage out of your ads, you’ll likely be analyzing performance reports regularly. Thankfully, you can link your Google Analytics details directly to your AdWords account, so you...Read more
As a business owner, it is your job to make sure that you are securing customers and increasing your rate of sales. This is obvious; but how can you be sure about what is driving your traffic? When you use a number of keywords and ads to advertise your business, it can be difficult to know exactly what triggers...Read more
Earlier this month, Google released a very important update, but they haven’t talked too much about this new development. In fact, it may have completely slipped off of your radar that you now have access to a reporting feature, which allows you to examine conversion data for AdWords extensions. Just because Google hasn’t made a formal announcement doesn’t mean...Read more
Making a conversion is the key goal for any AdWords user. It is one thing to have a potential customer click an ad that leads them to your site; it is another when that person makes a purchase, and is thus converted into a true customer. Thankfully, AdWords has a way of tracking your conversions through the use of...Read more
With Pay Per Click advertising, tracking conversions and analytics data always seems to be a challenge. From syncing AdWords and Google Analytics to script placement, nothing ever seems to go right the first time. Once things are squared away, you then typically run into discrepancies in your reporting. Oh the difficulties we Pay Per Click marketers face. Because Google...Read more
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